The Genesee Valley Center in Flint is Recognized as StormReady

Officials from NOAA's National Weather Service (NWS) will recognize the Genesee Valley Center in Flint, Michigan as a leader by naming it among the agency’s “StormReady” communities. NOAA, the National Oceanic and Atmospheric Administration is an agency of the U.S. Department of Commerce.
 
            “StormReady encourages communities to take a new, proactive approach to improving local hazardous weather operations and public awareness," said Richard Pollman, Warning Coordination Meteorologist at the NWS weather forecast office in White Lake. “StormReady arms communities with improved communication and safety skills needed to save lives and property – before and during the event.”
 
“The safety of our shoppers and tenants is a top priority. The Storm Ready program has helped us reach a new level of preparation in case a severe weather event does happen,” says Ed McHale, general manager of the Genesee Valley Center.
 
            The nationwide community preparedness program uses a grassroots approach to help communities develop plans to handle local severe weather and flooding threats. The program is voluntary and provides communities with clear-cut advice from a partnership between the local NWS weather forecast office and state and local emergency managers. StormReady started in 1999 with seven communities in the Tulsa, Oklahoma, area. There are now more than 1600 StormReady communities in the United States. The Genesee Valley Center became the 3rd facility in Michigan and the 3rd shopping center in the nation to be granted the StormReady designation.
 
            On August 18th, 2010, Genesee Valley Center will host a StormReadyaward ceremony and press conference. The ceremony will be held at 11a.m. at the Outdoor Village at the shopping complex. At the ceremony the NWS weather forecast office in White Lake will present special StormReady signs to mall officials. The StormReady recognition will be in effect for three years when the mall will go through a recertification process.
 
      To be recognized as StormReady, a community must:
 
·         establish a 24-hour warning point and emergency operations center
·         have more than one way to receive severe weather forecasts and warnings and to alert the public
·         create a system that monitors local weather conditions
·         promote the importance of public readiness through community seminars
·         develop a formal hazardous weather plan, which includes training severe weather spotters and holding emergency exercises
 
            “The United States is the most severe weather prone region of the world. The mission of the National Weather Service is to reduce the loss of life and property from these storms, and StormReady will help us create better prepared communities throughout the country,” Richard Pollman said.
 
            “Just like communities, families need to be storm ready by having an action plan for severe weather. Through StormReady, the National Weather Service plans to educate every American about what to do when severe weather strikes because it is ultimately each individual’s responsibility to protect him or herself,” said Pollman.
 
            NOAA’s National Weather Service is the primary source of weather data, forecasts and warnings for the United States and its territories. NOAA's National Weather Service operates the most advanced weather and flood warning and forecast system in the world, helping to protect lives and property and enhance the national economy.
 
            NOAA is dedicated to enhancing economic security and national safety through the prediction and research of weather and climate-related events and providing environmental stewardship of our nation’s coastal and marine resources.


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