WSAW-TV Recognized as a StormReady® Supporter

NOAA’s National Weather Service officials have recognized WSAW-TV in Wausau for enhancing public safety by promoting the principles and guidelines of StormReady®, a hazardous weather and safety awareness program. WSAW-TV becomes the first broadcast station in central and northeast Wisconsin to earn the StormReady Supporter recognition.

“StormReady encourages communities to take a proactive approach to improving local hazardous weather operations and public awareness," said Jeff Last, Warning Coordination Meteorologist at the Green Bay National Weather Service forecast office. “StormReady Supporters, like WSAW-TV, establish severe weather safety plans and actively take part in and promote severe weather safety awareness activities.”

The nationwide community preparedness program uses a grassroots approach to help communities develop plans to handle local severe weather and flooding threats. The program is voluntary and provides communities with clear-cut advice from a partnership between local National Weather Service offices and state and local emergency managers. StormReady started in 1999 with seven communities in the Tulsa, Oklahoma, area. There are 2,200 StormReady communities across the country.  More than 350 businesses and schools have been designated as StormReady Supporters.

“WSAW-TV is honored to have received the StormReady Supporter recognition,” said News Director Mikel Lauber. “WSAW-TV strongly believes in promoting severe weather safety and ensuring our viewers have the information they need to stay safe when bad weather threatens.”

“The United States is the most severe weather prone region of the world. The mission of the National Weather Service is to reduce the loss of life and property from these storms, and we in the broadcast media help pass along those life-saving warnings,” said WSAW-TV Chief Meteorologist Mike Breunling.

“Just like communities, families need to be ‘weather-ready’ by having an action plan for severe weather. Through StormReady, the National Weather Service plans to educate every American about what to do when severe weather strikes because it is ultimately each individual’s responsibility to protect him or herself,” Last said.

Last will present WSAW-TV with a certificate and StormReady Supporter sign during a May 15 ceremony at the station.

Click here for more information about the StormReady program.



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